Angela Bau

• • Wireframing & Prototyping
  • UX Design
  • Web Development
  • Information Architecture
  • Content Strategy
  • SEO Optimization

Challenge

eGroup’s website needed a major UX and information architecture overhaul to improve navigation, engagement, and conversions. A key challenge? Reorganizing 85+ service offerings into logical, user-friendly categories while ensuring clarity and accessibility.

Process

✅ Rebuilt the entire information architecture—categorizing 85+ offers into intuitive buckets for seamless navigation.
✅ Redesigned service pages from scratch—revamping content, layout, imagery, and CTAs for clarity and impact.
✅ Improved site performance & SEO, optimizing speed, accessibility, and organic visibility.
✅ A/B tested CTAs & layouts to to maximize user engagement & boost conversions

Results

📈 40% increase in lead conversions
📉 30% lower bounce rate
🚀 15% growth in organic traffic
A full-scale UX, IA, and content transformation turned eGroup’s website into a high-performing, user-friendly platform.

Would love to share more! Full case study available upon request. 👀