Angela Bau

• • CRO-Driven Content Architecture
  • UX Design
  • SEO & Funnel Alignment
  • Web Development

Challenge:
Position a newly branded MDR service within a solutions-focused website without regressing to product-centric navigation or disrupting the buyer journey.

Approach:

• Conducted UX analysis and competitive teardown (e.g., Arctic Wolf, Microsoft)

• Crafted a CRO-optimized landing page with purpose-driven copy, structured sections, and integrated social proof

• Balanced brand visibility with SEO by using a search-optimized slug (/managed-extended-detection-response/) while retaining brand language within the page

• Avoided top-level nav clutter by introducing a high-visibility CTA adjacent to “Contact Us” and contextually linking from relevant solution paths

• Enriched messaging with Microsoft Digital Defense Report insights and client pain points (lean teams, underused Microsoft licenses)

Impact:
Improved alignment between product marketing and UX, ensured SEO competitiveness in the MDR space, and created a scalable web experience for future security offerings.